Our logo is our most valuable asset. Use it consistently to establish Adely's recognizability.
Logo - Construction
Our logo is composed of a wordmark. A custom typeface made to stand out with iconic and memorable details that makes it round and warm yet stable and professional.
Details similar to the Adely (see faces)
Our logo is designed to work at any size.
In order to maintain its integrity at small size, it is however necessary not to reduce its size too drastically.
Logo - Clear space
Give room for the logo to breathe and avoid conflict with the visual elements that surround it. It is important to respect a minimum clear space around the logo.
When partnering with our clients, we’ll make sure to respect the minimum clear space for an harmonious composition.
Logo - Colour
Our logo works with our colors. Ig the palette is limited it ensures we build equity with time.
Logo - Composition
We can build upon our system further with a special lockup (we’ll keep this lockup rare) where we add the Adely® on top of the wordmark.
For example, when thinking icon for our application our logo should always be paired with the Adely®.
Lockup with the wordmark + the Adely®
Logo - Usage
Here are a few examples of the logo in use.
