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Fondations - Strategic roadmap

Narrative

Great experience, delivered.

Positioning statement

Parcel delivery should feel seamless and stress-free. That's why we work to turn every delivery into a great experience. We simplify how people ship, receive and return their package and we keep sustainability in mind every step of the way.

Principles

Deliver smile through service

We believe that great service makes great experiences.

Do what's expected, and then some

A good service is doing what's expected of us, a great service is finding ways to over-deliver on our promises.

Focus on people

We obsess over customers and employees. Customers make us successfull, employees drive the experience.

On-brand deliveries

We support brands and serve their customer, that's why we extend the brand experience into delivery.

Make it simple

We work to make it easy to ship, receive and return parcels.

Brand experience

Promise

Offering a stress-free and seamless delivery experience, through a simplified and sustainable logistics.

Uniqueness

A focus on delivering great experiences, resulting in moments that matches the excitement experienced at the time of purchase.

Selling moment

Making clear that everything is at the service of what customer can expect and that the philosophy at WEKT 2.0 is to deliver beyond that, in convenient ways that are budget and planet friendly.

Client experience

A great experience that made it easy to ship, receive and return packages.