Narrative - Why Adely exists?
Whether you call it reason, purpose, WHY, vision or - in this case - narrative, all Adely actors have this in common.
Great experience, delivered.
This statement does not need to be communicated. It is the intrinsic truth of the company, shared by all: employees and partners alike.
It acts as a decision-making prism, a pair of glasses. In moments of choice, tension, change, and decision making, it is this premise that will take precedence over everything else, always.
When in doubt, we will always ask ourselves the question:
Does it serve our narrative?